With the concept of "not defined", Perrys provides consumers with a new type of social bar with "no brand premium, no over-packaging, no popular jet lag, no age difference". New every month, the popular style SKU covers 80%, and has both the favorite meals of young people. There are nearly 160kinds of SKU in a single store. Stores provide stage, big screen, various professional audio and other equipment to create a professional entertainment experience. New media all-channel linkage with offline stores to create an online and offline integrated closed-loop communication system.